Originally Posted by jesuschick
Chickadee-here are the ingredients from the link you attached:
Ground hoove, gelatin, FD&C yellow 5, FD&C red 40.
I'd not feed food coloring, myself.
I am not a fan of colors either, but it was the only small enough chew (other than a couple mom had picked out) that was not rawhide, too big, or made in china... or a bully stick, that I thought she could chew on safely.