I am super excited to announce that me and my husband are opening a small business called The Luxury Wolf!
The Luxury Wolf will be selling custom packed gift baskets and boxes for dogs and their owners. With an emphasis on eco-friendly, healthy products from smaller companies we will be custom packing baskets for dogs in cute, gift-ready packaging. We have seen an increasing trend in people who would like to send "Welcome Home" gifts to their friends who have recently gotten dogs, or holiday and birthday gifts to dogs. Our baskets would also be great for dog parents to buy for themselves to try out new products or stock up on a variety of things before their new puppy or rescue comes home! Seeing that people might be interested in a product like that, combined with my blog getting a lot more readers and with that people e-mailing me asking what they should buy their dogs- we figured this was a solid idea.
I have been so anxious to tell all of you about our new venture- but wanted to get our business license and website set before we announced it. I can tell you- I thought we were prepared to start a retail business after years of me running my company- HOWEVER- retail is a whole different beast. It has taken months of filing and figuring it out and dealing with my web designer and all that but finally we are ready to launch! Our hope is to start as online only and then expand to have a booth at events and maybe farmers markets and maybe one day brick and mortar. At this point we will be launching with a few products on a small website I designed myself. As we launch that I am working with a web designer to set up a bigger site and hopefully we will expand our product line slowly.
My biggest idea with The Luxury Wolf is that everything is customizable to your dog and their needs. We see ourselves as more of personal shoppers than traditional retail. Each box will be custom packed based on what our customer tells us about their dog- including allergies and other sensitivities- so our baskets can be given to ANY dog- even ones who are on restricted diets.
I am working with some bigger wholesalers and also some smaller companies to bring a selection of the best products out there. It is a little scary as wholesale orders roll in and my office turns from a drafting area to a pet store! We know this is a new and unique idea so here's to hoping it takes off! EEP! This is just incredibly exciting, even though we are still a very small business. When we finally start selling product (in about 2 weeks) we are going to have 25 baskets available, depending on how fast those sell we are going to move from there.
Our website is still under construction but you can check it out at The Luxury Wolf
You can check out our products there- although as I said they are not yet for sale. Also I am still working on the price point and that is not totally set. We are still in the "very small barely a business" stage so as we add or remove products and see what people want our pricing may change. We want to provide good value in our baskets but also they have quality products, many from smaller companies, so we are not going to be very cheap ever.
What do you guys think?