Originally Posted by AussieLass
I can't think of any first word for a name, but I think if you're going to do art & design logos it should be "???? Art & Design"
Dee brings up a good point. I am in Marketing and Advertising for a big corporation here in the U.S. One thing we have learned about naming is not to be so clever and cutesy that you then have to go on and explain what the product is or what service you offer. It needs to be straightforward.
So, like a cupcake store here is called Small Cakes. Everyone gets the name and they do not need to go further to explain. If they had called it Frosting or Pixie Dust, they would have then had to spend more time explaining what they made.