He sure is a beautiful guy! I'm a sucker for long-coat chocolates (as if that wasn't obvious from my signature, hehe.)
But, unless he's registered and you're planning to show him & get his championship; plus invest in a couple genetic health tests to make sure you aren't passing anything on (since many health problems aren't obvious at a regular vet exam, and some take years before showing symptoms); he really shouldn't be bred.
The only reason to breed a dog is if he's actually IMPROVING the breed. As everyone says too.. neutered boys make the best pets! No marking (leg lifting) and no humping.
But, if he IS registered with a legitimate registry; then you can check out your local Kennel Club for advice on getting into showing, handling, etc. just be prepared to make a hefty investment. Responsible breeding actually costs a LOT of money that you likely won't make back. Rarely do reputable breeders make any profit; since that's not what the point is; they're trying to improve the breed by only breeding those who've been evaluated against other stock to truly be the "best of the best."
Do you have a copy of his pedigree? Are the past couple generations Champions? It might be a good idea if you can take him in to any dog shows close by. You can get some opinions from other handlers and maybe even judges on whether or not he's breeding quality. =) And if not so what, he'll be the cutest pet in your neighborhood regardless!
